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1. Start Your Search Early

When it comes to finding the perfect mother of the bride dress, starting your search early is key. This not only gives you plenty of time to explore different styles and designers, but it also increases your chances of finding a great sale. Keep an eye out for seasonal sales, clearance events, and special promotions from popular retailers. Signing up for newsletters from bridal and formalwear stores can also alert you to exclusive discounts and early access to sales. Ideally, begin your search about six to eight months in advance. This timeline provides a cushion for the ordering process and any necessary alterations, ensuring you aren’t making a last-minute, rushed decision at full price.

2. Know the Wedding Theme and Colors

Before you start shopping, make sure you have a clear understanding of the wedding theme and color palette. The mother of the bride dress should complement the overall color scheme and style of the wedding. If the wedding has a specific theme, such as vintage, beach, or black-tie, your dress should align with that theme. Understanding these details will help you narrow down your options and find a dress that not only looks great but also fits the overall aesthetic of the wedding. Don’t hesitate to ask the bride for color swatches or a mood board. A common modern approach is for mothers to choose a dress in a coordinating hue rather than a perfect match—for example, a slate blue dress to complement the bridesmaids' navy.

3. Consider Different Styles and Fabrics

Mother of the bride dresses come in a wide range of styles, from classic A-line silhouettes to more contemporary sheath or fit-and-flare designs. Consider what style flatters your body type and makes you feel confident. A jacket or bolero can be a stylish and practical addition, offering coverage for the ceremony and versatility for the reception. Additionally, the fabric of the dress can make a big difference in comfort and appearance. Lightweight fabrics like chiffon or lace are perfect for spring and summer weddings, while heavier materials like satin or velvet are ideal for fall and winter. Don't overlook details like beading or embroidery, which can add a touch of luxury to a sale find.

4. Explore Outlet Stores and Sample Sales

One of the best-kept secrets for finding high-quality dresses at a fraction of the cost is to explore designer outlet stores and sample sales. Many designers have dedicated outlet locations or hold annual sample sales where you can find stunning gowns from previous seasons. While the style might be from a past collection, the elegance and craftsmanship remain timeless. This is an excellent opportunity to invest in a designer piece you might not have considered at its retail price. Be prepared to try on dresses quickly at a sample sale and make a decision, as the best items sell fast.

5. Shop Online and In-Store

To maximize your chances of finding a mother of the bride dress on sale, shop both online and in physical stores. Many online retailers offer exclusive discounts, and you can often find a wider range of sizes and styles. However, shopping in-store allows you to try on dresses and get a better feel for the fabric and fit. A combination of both approaches will provide you with the best selection and prices. When shopping online, always check the return policy. Ordering multiple sizes or styles with the intention of returning what doesn’t work is a common and effective strategy.

6. Don’t Forget About Alterations